Half the pleasure of a gift is in the anticipation of opening it. And nothing adds a bigger exclamation mark to the WOW! factor than a package that excites the eye and fires the imagination.
We think it is such a shame that so few retailers do proper gift wrapping these days and those that do seem either to have had the materials chosen by their accountant (apologies to all you artistically inclined accountants, but you follow our meaning) or a brand manager who thinks that covering the box in a wrapping of corporate logos is precisely what you would have chosen had you wrapped it yourself.
We don't do average. We certainly don't do a dull one approach fits all. We try to make each wrap unique and chosen for the person and the occasion. In fact our gift wrapping attracts more spontaneous thank you calls than almost anything else.
Each year we spend a whole day selecting unusual (and frankly expensive) papers and extravagant wired ribbons. Papers made by hand from Camellia leaves? Or dipped in gold and silver leaf? Ribbons in silks and shades you wouldn't believe.
Trust us on this. Never has £5.00 been better spent.